Bill Plummer was one of the most influential bass anglers of the twentieth century. In this pioneering work, author Tom Fusco has written In addition, for the first time in print, Fusco details the amazing story of Cecil Hoge, Sr. and the fishing tackle of the incredible Harrison Industries. HI purchased the rights to some of the most popular lures of all time, including the Vivif, Rocky Minnow, Johnny O'Neill Weed Wing, Panther Martin, Cree-Duk, Vibra-Bat, and of course the Bill Plummer Bass Frog, as well as a number of spinning reels, rods, and terminal tackle. All of this tackle, and many others items, are covered in detail. With their widespread advertising and pioneering "Fisherama" display, HI revolutionized the tackle industry. Hundreds of full color images and the kind of detailed analysis that collector's and historians dream of. This book is a must read for collectors, fishing history fans, and anglers of all kinds!